We were called upon to re-brand a plant that produces spare parts for agricultural machinery. The aim of the project was to assist the brand in entering new markets and create a brand image. The task of this branding was to combine as much as possible and to visually affirm the basic principles of the company - development, leadership, innovation, moving forward, speed.
We drew inspiration from the concept of a racing car, as well as brands and images that convey technical excellence, reliable operation of all elements and craftsmanship – all things necessary to lead and win. The new branding emphasizes that FORSAR products are made by taking into account the highest technical requirements, ensuring the smooth operation of agricultural machinery the produces the maximum results. In this way, they can drive forward to the maximum harvest. Our graphic solution is modern and concise. Using a similar style of logo typical of automotive brands, we bring the product closer to the consumer; for whom the vehicle in which they work and labour should be as important and loved as their own car.