Our project, in collaboration with Favorta required us to provide a full range of services, including strategy, naming and branding, to support the launch of a new brand of Ukrainian dietary supplements to the market. The agency’s task was to showcase an innovative product that eschews artificial chemicals in favour of the use of active elements from natural raw materials, developed using the company's own storied expertise.
Do your health a favor. The product presents itself as immediately ready to become the natural daily assistant for a person on the way to achieving their goals and maintaining excellent health. Energy is what drives a person. Favorta is a simple and convenient way to replenish your body with the energy it needs. The product’s branding reflects the inextricable link between nature and scientific innovation. The logo is presented as a hexagon, each of the faces of which contain the company’s monogram in the form of the letter F. The sides of the logo symbolize the versatility of human life, the cyclical processes and the molecular structure of the minerals vital to our well-being, directly reflecting the essence of the product. From the shape of the logo, a frame is formed – a hexagon, which is used in the development of a corporate identity and is the visual basis for communicating the brand.