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REBRANDING GRAVITATION

GRAVITATION school

REBRANDING GRAVITATION

Business Task

Gravitation is an educational space that began its work with specialised courses for children. In response to the needs of children and parents, an elementary school and themed camps soon opened. After several years of success, the experiences of many happy children and grateful parents contributed to the decision to expand Gravitation and take the project to a new level by opening a high school and online platform. New tasks always required innovative solutions, namely a clear business strategy and modern communication tools.

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Solution

The agency held strategic sessions to identify development paths, brand guidance and the school's overall strategy. Rebranding was the perfect opportunity to redefine the image of the school as more holistic and modern while, at the same time, clearly defining three distinct identities that contribute to the overall Gravitation brand: school, educational courses, and camp. An appropriately minimalist style resembling "digital" symbols made these three areas clear and easily distinguishable while also appealing to a childlike sense of fun. The use of bright colors appeals to the viewer as obvious signifiers of childhood and joy. After all, it was vital to convey how much fun children have when they learn with Gravitation! Creative teasers were developed by the agency which could be applied to t-shirts, bags, phone cases and other promotional souvenirs that would be attractive for school students and their parents, as well as to their friends and other potential clients of Gravitation.

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