The owner gave Boomerang the challenge of creating a personal brand that they could be proud of; one that could be passed down from generation to generation. Boomerang offered a full suite of branding services, including branding strategy and packaging design for a line of products that would become reliable assistants in household chores, maintaining family traditions through shared experiences of domesticity.
Our brand strategy was based on creating a long-term relationship with the product - a "friendship lasting years". The brand imbues the products with a “masculine charisma”; they are reliable, high quality and honest. It was vitally important, therefore, to find a visual symbol that instantly reflected the brand's character, in this case via the image of a bear - strong, powerful and trustworthy. The main colors of the logo are black and silver, and their combination makes these colors suitable for various types of products. The bear's paw forms a stroke in the letter A, thereby linking the font and the symbolic image in the logo; making it solid and stable. Animalistic logos always convey the character of the brand well and are easy to remember. Images of animals carry their own symbolic meaning and are instantly understandable to everyone on a subconscious level, making them perennially relevant in graphic trends. The first in the line of Alberg brand products is a set of kitchen knives.