Business Task
Launch a new category of services
and products in the market
segment of children's toys.
Solution
Each child should have his own friend, with whom he shares joys, secrets, personal griefs. The idea of personalization, reflected in the name and graphic solution, emphasizes the principle of the workshop - everyone can choose and create a friend according to their taste and desire. The principle of dynamic design, applied in the development of style, creates fictional characters and makes the creative process of making little friends limitless.
