Business Task
Become the market-leader
in high-end sports clubs.
Create brand identity design
in graphic last trends.
Solution
Modern typography in brand design, highlighting the “Ego”, was designed to feed into the demands and temptations of the club’s target audience. One of the fundamental characteristics of the club is the emphasis on the open, panoramic space in its interior architecture so the identity we created complements this. The club has a structure based on classes but these are done with a personal trainer. Personal training sessions and a fundamentally individual approach to the client is emphasized by the slogan – “A Personal Club”.
