Branding for EPAIU

Solution

The presented style meets current trends in graphic design in 2019, namely shapeshifting logos - a reshaped or "live" brand image. This graphic technique allows one to change the shape of a logo depending on the task involved and its place of use. The advantage of this style is its flexibility and versatility. The logo for this project is based on a dynamic font composition with color geometric elements. Typography is actively involved in the visual development of the project and makes it possible to adapt any new text or individual words to match the corporate style of the project. This corporate style is flexible and transformable for a variety of media and uses, and has a large number of options for further development. Readers are more conscious of lost time and are liable to skip over dry text so it's vital that this project created texts that attract their attention. As part of the task, the text is transformed into thematic images associated with the activities of the Initiative. The thematic colors are yellow and green-blue; which are associated with nature, the sun, life and ecology. The combination of colors and a non-standard font layout makes the corporate identity memorable, recognizable and individual, creating a corporate style that looks very modern and corresponds to European trends in visual communications.