Business Task
To develop personal branding for a leading landscape architect.
Solution
The optical monogram "OD" creates the illusion of three-dimensional objects; the optical pattern used in the development of the style plays with depth and enables the creation of modern graphic illustrations for use in promotional materials. The parallel use of a minimalist trend based on fine lines means we got rid of the severity and unnecessary noise in the visualization and use of style, allowing us to focus on the product and the brand's personality. Each element of the brand's style is based on the same basic principles: a simple circle, a line and a monochromatic color scheme are logically combined with elements of plants and flora. In the implementation of this idea, we used modern trends in graphic design by incorporating visual illusion and minimalism based on thin lines. The visual ease of perception of this style is filled with depth and meaning.
