Branding for Adar Creative, which develops creative packaging.
Adar Creative doesn’t just employ designers who develop their creative packaging, but “packaging architects” who craft unique packaging solutions with professionalism and visible care. The logo and corporate identity needed to be minimalistic, clean and graphically concise while still preserving the wry whimsy of the end-product. The concept of a compass is at the heart of the logo design, an arrow that points the way that also incorporates the capital letter A of the client’s brand name. The logo conveys simplicity and stability, perfectly encapsulating the USP of the client’s products. This concept is cemented is the customer’s consciousness in the full logo which includes the brand name itself, the lettering of which forms a solid square reminiscent of the sides of a box used for packaging.