Development of brand strategy, naming, and branding for the renowned Polish network of hairdressing salons.
A modern network of urban family hairdressers needs to answer the three main needs of its customers: accessibility, convenience, and speed. This insight is reflected in our brand strategy, supported by the simple and memorable name; SZYBKIE NOŻYCZKI (“Quick Scissors”), as well as an equally clean branding concept. Our graphic solution integrates the logo as an integral part the name and signage. The visual basis of the sign is the concept of the hairdresser and client working together and is reminiscent of the classic tools of the trade: scissors, hairdressing pins, clock hands that symbolize their time spent together. colors, makes the style instantly recognizable and undeniably modern.