Branding for a women’s fashion brand, specializing in winter clothes for an active life.
The brand required needed to represent women's and children's overalls and clothing which are best suited for use in mountainous environments. Our graphic solution was a visual interpretation of the peaks in the letter “M” in Vimonte. The concept was one of striving for the best; the idea of always being on top. This philosophy has successfully been fully embodied in the branding of the company.