Business Task
To launch a personal
bakery brand.
Solution
The original typography of the personal brand’s logo emphasizes the rhythmical sounding surname. The font’s shape symbolizes the business’ sturdy foundation in pastry cookery, while the thin line symbolizes the refinement and subtlety of the confectionery. The style of the company is further created from line drawings depicting the natural ingredients, which the confectioner uses to make their desserts.
