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Logo development for Boutique W98

Multi-brand boutique

Logo development for Boutique W98

Business Task

Market launch of an elite
women's clothing boutique.
Create professional logo
design and brand identity.

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Solution

Figure 98 - the number of the building in which the boutique is located, is also part of the name. Company logo design connects this insight in boutique style. The letter “W” in business logo consists of the capital letters of the owners’ names: «I» and «N». Thanks to their graphical similarity, the letter "q" simultaneously appears as the number 9. The integration of the number 98 in the logo was one of the main creative decisions, creating a crisp and up-to-date look.

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