Rebranding of one of the biggest dance schools. The change in style was aimed at creating the image of a modern leader in the media of dance and to show the diversity of styles in the client’s training programs.
When developing a client logo, we used the “container” method of dynamic branding. This complex method involves creating a brand identity with a high level of visual flexibility that is still strongly identifiable. To this end, we created different permutations of the core brand identity that varied depending on the medium of communication (print, mobile, e-mail, etc.). By changing different variables (such as color, shape, size, etc.) we were able to realise a brand identity with incredible diversity that still remained recognizable.